Creative Strategy, Social Media Management,
and Community Development
From the strategic research and competitive analysis phase, content, calendar, and social feed creation, to full-scale management and community engagement, visit some of my favourite projects below.
Nespresso Canada
I consulted on and assisted on the development of three full social media campaigns for Nespresso Canada. The main goal was to make sure Nespresso’s established brand voice and extensive knowledge of the coffee industry was reflected throughout their social pages, in an approachable way.
Through the creation of educational content and viral recipes, collaborations with Canadian lifestyle influencers and local baristas, Nespresso Canada was able to widen and connect with a new demographic.
I also led a team for the full social content calendar creation, copy, and management for Summer 2022.
Visit Nespresso Canada here.
Marcelle Cosmetics
An established Canadian make-up and skincare brand since 1874, Marcelle cosmetics recently went through a massive rebrand in the Fall of 2022 to introduce their clean beauty line.
I led the creative copywriting portion, which included all website, social, and e-mail marketing copy to adapt to their new, youthful brand tone and voice.
It was extremely important for Marcelle to highlight the benefits of using clean skincare, for both our skin and the planet.
Visit Marcelle Cosmetics here.
KIP. Sleepwear
KIP. Sleepwear is a luxe lifestyle and sleepwear brand based out of Toronto, Ontario.
When working with any brand, it is important to feature the product’s range of colours throughout the feed. This increases brand visibility and product familiarity.
Through the integration of user generated content from both marco and micro influencers, collaborations with other North American lifestyle brands, and meaningful campaigns that feature leaders and businesses in the community, KIP. Sleepwear has an impactful and engaging online presence.
Visit KIP. Sleepwear here.
Untitled Passion Project
Untitled Passion Project is a community that highlights Toronto creatives and businesses, and creates digital content that encourages their community to follow their passion.
We developed a monthly newsletter that showcased local Toronto events, new restaurant openings, and favourite small businesses to support.
Through strategic consulting and community engagement, I was able to grow UPP’s engagement rate by 49.2%.
Visit Untitled Passion Project here.
Mark Krebs Rugs
Mark Krebs Rugs are hand woven wool rugs that are made in Uttar Pradesh, India. It was imperative that we told the brand’s origin story throughout the feed, and showcased the unique craftsmanship that went into the production of each product.
A unique feature that I love to integrate throughout socials is the inspiration behind each product. It gives a behind-the-scenes feel, and creates a connection between the consumer and the brand.
Visit Mark Krebs here.